Joom tracking

Logistics for the e-commerce platform Joom since 2018

Joom Logistics is the logistics branch of the Joom e-commerce platform, created in 2018 and based in Hong Kong. From its inception, this subsidiary was designed to manage the delivery of Joom orders worldwide, thus offering the marketplace increased control over parcel routing. Integrated into the Joom group (of Latvian origin), Joom Logistics quickly expanded its international presence and established itself as a leading player in the e-commerce logistics sector. Its initial objective was to ensure Joom customers reliable and efficient delivery services by controlling the entire shipping chain. The company emphasizes a transparent approach to traceability and multiplies solutions for the "last mile", demonstrating its commitment to service quality.

Geographical scope and international expansion

In a few years, Joom Logistics has built a vast logistics network covering Asia, Europe, and beyond. The company has a strong presence in mainland China, Hong Kong, Japan, South Korea, as well as in Europe and the CIS countries (Commonwealth of Independent States). It now ships parcels to more than 100 countries worldwide, ensuring a link between merchants mainly based in Asia (China, Korea, Japan, Turkey, etc.) and international consumers. This geographical coverage relies on regional subsidiaries and representatives: Joom Logistics has opened offices in East Asia (notably in Tokyo and Seoul) and expanded its footprint in Europe with local branches. In 2019, an office was inaugurated in Turkey, marking the desire to extend the logistics network towards Western Europe. The company has also conducted pilot projects in France and plans to strengthen its logistics infrastructure on the European continent to improve the speed of local deliveries. Through this continuous expansion, Joom Logistics positions itself as a global provider, capable of connecting the main e-commerce markets in Asia, Europe, North America, and Oceania.

Logistics network and infrastructure

To support its vast scope, Joom Logistics relies on structured logistics infrastructure. The company operates sorting and distribution centers at various strategic points, notably in China, South Korea, and Europe. Its operational headquarters in Hong Kong serves as a major platform for the consolidation of intercontinental shipments. Regional logistics centers, such as those in Yiwu (mainland China) or Shenzhen, ensure the initial collection and sorting of parcels near production areas. In Europe, Joom Logistics has set up tested warehouses and sorting centers (for example in France) to bring stock closer to consumer markets and speed up deliveries. The opening of a center in Turkey was part of this international deployment strategy, with Turkey acting as a logistics hub between Asia and Europe. Thanks to this network of infrastructure (warehouses, sorting centers, air transit sorting centers), Joom Logistics can handle a considerable volume of parcels (about 10 million shipments processed each month) and coordinate their routing to different destination countries. The company also invests in consolidation centers where parcels are grouped by destination before shipment, optimizing transport costs and times. For example, a consolidation center in Hong Kong allows parcels destined for Europe to be grouped for a consolidated shipment, then redistributed once they arrive on the continent. This dense logistics network gives Joom Logistics the ability to quickly deliver orders internationally while maintaining control over each step of the parcel journey.

Delivery methods and services offered

Joom Logistics offers Joom sellers and customers delivery solutions tailored to cross-border e-commerce. Two main shipping modes are generally available: standard (postal) delivery and accelerated express delivery, depending on the country and the option chosen at the time of order. The standard mode covers most shipments at a lower cost and often relies on national postal services for final distribution, while the express option (when offered) allows for faster transport via priority air circuits. In all cases, Joom Logistics manages international transport from the product's country of origin to the recipient's country, handling export and import procedures. Specifically, after an item is sold on the Joom platform, the merchant prepares the parcel and hands it over to the Joom Logistics network. It then takes care of routing the package through its optimized logistics circuit: local warehouse collection, sorting, export by plane, then transfer to a local partner upon arrival. Deliveries can thus be ensured from the seller's depot to the final customer's address, possibly passing through relay points or post offices depending on the countries. The company offers a full range of logistics services beyond simple transport: order preparation, intermediate storage, international chartering, and last-mile distribution. Thanks to these integrated methods, platform sellers benefit from a turnkey service to ship their products internationally, and buyers enjoy simplified delivery without worrying about logistics formalities.

Parcel routing process

The typical journey of a parcel handled by Joom Logistics takes place in several controlled steps. First, the seller drops off the package in the Joom Logistics network (either by sending it to a designated warehouse or having it picked up by a collection partner). Once received, the parcel is registered in the system and undergoes an initial sorting. For example, in China, Joom Logistics operates sorting centers (such as in Shenzhen or Yiwu) where parcels are checked, grouped, and labeled for export. A notable innovation implemented to speed up shipments is to pre-sort parcels by destination region even before shipping them to the target country. This anticipated sorting: applied notably for deliveries to Russia (allows direct shipment of parcel lots to appropriate regional centers, thus avoiding central sorting center overloads and reducing delays in the recipient country. After the initial sorting, parcels leave the country of origin via Joom Logistics' logistics channels) generally by international air freight (dedicated flights or chartered spaces in cargo planes). Upon arrival at a destination sorting center (for example in Europe), shipments clear customs and are then dispatched to local distribution centers. It is at this stage that Joom Logistics hands over parcels to local partner carriers for the final delivery step. Depending on the countries, this may involve the national postal service or a parcel relay network. Throughout this process, Joom Logistics maintains administrative and technical control of the shipment: each status change (warehouse departure, customs arrival, delivery release, etc.) is recorded to ensure complete parcel traceability. This streamlined process, combining international logistics and local distribution through partnerships, shortens delivery times compared to traditional shipments. For example, by optimizing its processes and monitoring parcel progress in real-time, Joom Logistics has significantly reduced the average transport time to certain destinations (case of Russia, where deliveries to major cities have been significantly accelerated). The entire circuit is designed to minimize load breaks and unnecessary waits, so that orders reach customers in the most direct and secure way possible.

Traceability and tracking technologies

Shipment traceability is a central aspect of the service offered by Joom Logistics. Each parcel is assigned a unique tracking number as soon as it is taken over, allowing it to be tracked throughout its logistics journey. Joom Logistics provides an online tracking system, accessible via the Joom website or mobile app, where customers can check the updated status of their delivery. This "real-time" tracking relies on the IT integration of the different chain links: Joom Logistics sorting centers, air carriers, and local partners regularly transmit status updates (departure, arrival, in transit, etc.) that feed the global system. The customer can thus know the latest steps taken by their parcel and its current location. This transparency aims to prevent delays and reduce the risk of lost parcels: by quickly identifying a potential blockage (for example, a parcel immobilized in customs or in transit), Joom Logistics can intervene or proactively inform the customer. From a technical point of view, the company relies on modern software platforms to consolidate tracking information from multiple sources. Joom Logistics tracking codes follow a standard format (combination of letters and numbers, sometimes with country code, e.g., HK for Hong Kong) to be recognized both by Joom and partner postal tracking systems. Furthermore, Joom Logistics allows automatic notifications to be sent to customers with each important update, ensuring proactive communication. In summary, thanks to these advanced traceability technologies, both the sender and the recipient benefit from complete visibility over the parcel's journey, from initial shipment to final delivery.

Logistics partnerships and last miles

Given its global scale, Joom Logistics does not work in isolation but cooperates with numerous partners to deliver parcels to their final destination. The company is integrated with most postal services and local carriers in the countries it serves. Concretely, this means that after the main transport (by plane or other) handled by Joom Logistics, the baton is often passed to operators in the recipient country for "last mile" distribution. For example, a Joom parcel arriving in France may be handed over to La Poste or a local private carrier for delivery to the customer. Similarly, in Russia, Joom Logistics has closely collaborated with the Russian Post, facilitating its work through regional pre-sorting carried out upstream. This hybrid logistics model combines the efficiency of centralized international transport and the local networks' field knowledge. Joom Logistics collaborates notably with national postal carriers (such as China Post, Correos, Bpost, PostNL, etc.) as well as private delivery companies like DHL or Hermes, depending on each market's needs. These partnerships offer great flexibility to adapt to local specificities (infrastructure, addresses, delivery habits) while maintaining a homogeneous service standard through Joom's supervision. It should be noted that from the end user's point of view, tracking remains unified: even if the parcel changes hands for the last step, tracking information is relayed in the Joom app transparently. By integrating with the existing logistics ecosystem in over a hundred countries, Joom Logistics thus manages to extend its reach without duplicating all last-mile means. This partnership strategy also eases constraints for Joom platform sellers, who do not need to choose or negotiate with different carriers) Joom Logistics takes care of selecting and coordinating the best routing channels according to the destination. This greatly simplifies the experience for merchants, especially when it comes to international delivery where procedures and actors vary from country to country.

Positioning in the international market

Joom Logistics is part of the trend of major e-commerce platforms developing their own logistics solution to control the chain from end to end. Faced with global competitors with optimized delivery networks, Joom has relied on its logistics subsidiary to offer a competitive customer experience in terms of delivery. In a few years, Joom Logistics has carved out a prominent place in the cross-border online commerce parcel logistics sector. Its positioning is that of a specialist intermediary in the fast routing of goods from Asia to the rest of the world, particularly to Europe, North America, and regions where Joom is established. The company presents itself as a "new generation" of logistics services, leveraging digital technologies and an agile approach to meet the demands of modern e-commerce. Unlike traditional postal operators, Joom Logistics has the flexibility to adapt its routes and processes based on Joom platform order flows, giving it a responsiveness advantage. During the period of strong growth in European e-commerce (around 2017-2020), Joom Logistics helped differentiate Joom by ensuring reliable deliveries despite the distance from Asian suppliers. For example, in the Russian market in 2018, Joom was able to deliver faster than some competitors thanks to its own optimized logistics circuit. Today, Joom Logistics is perceived as a strategic asset for the Joom marketplace in its conquest of international markets. While remaining less known to the general public than traditional carriers, this internal network supports Joom's competitiveness by ensuring end-to-end controlled delivery to final customers. This places Joom Logistics in a competitive position vis-à-vis other integrated logistics solutions from major global e-commerce players, with the ambition to continue innovating to further accelerate and secure parcel transit across the globe.

Service quality and reliability

Service quality is a crucial aspect on which Joom Logistics communicates and focuses its efforts. The company highlights its adaptability and responsiveness, assets that were particularly illustrated during the global health crisis of 2020-2021. While many logistics chains were disrupted by lockdowns and restrictions, Joom Logistics was able to quickly adjust to maintain parcel delivery. It continued to serve the vast majority of Joom sellers and customers during this period, ensuring over 80% of the marketplace's shipments despite the challenging context. This continuity of service helped forge Joom Logistics' reputation for reliability among merchant partners. Moreover, the company claims a high level of customer satisfaction, supported by its activity statistics: more than 7,500 sellers regularly use its services, and feedback indicates successful deliveries in the majority of cases. Joom Logistics strives to minimize incidents such as parcel losses or damages by exercising rigorous control at each step (content verification, adequate packaging, real-time shipment tracking). The proactive tracking system allows, for example, to detect a blocked parcel and trigger corrective actions or communications to the customer if necessary, which improves perceived reliability. Furthermore, the company handles after-sales logistics service on behalf of Joom: managing potential merchandise returns, rerouting in case of incorrect address (with a redirection process if possible), or refunds under conditions when delivery does not occur within guaranteed times. All these measures aim to ensure a smooth delivery experience for Joom's end users, an essential condition for retaining them. Internally, Joom Logistics cultivates a culture of innovation to continuously improve its performance (route optimization, new sorting center implementation, additional partnerships) and stay at the forefront of e-commerce logistics. This focus on operational excellence is highlighted by the company as one of the pillars of its strategy, to support Joom's growth while maintaining customer trust in receiving their orders.

Regulations and customs formalities

Operating on international deliveries, Joom Logistics must strictly comply with the regulations in force in each country crossed or served. The company handles customs formalities for sellers both at export and import, which includes preparing shipping documents (customs declarations, pro forma invoices) and interfacing with local customs authorities. This allows parcels to be cleared more efficiently upon arrival in the destination country, with the process anticipated upstream. Joom Logistics also ensures compliance with each country's shipping prohibitions and restrictions. For example, certain products considered dangerous or regulated (chemical substances, lithium batteries, etc.) are prohibited from being shipped via its network, and items prohibited by law (drugs, weapons, counterfeits) are of course excluded from shipments. The company complies with international sanctions lists: no shipment is routed to countries or regions under embargo (such as areas sanctioned by the UN or the EU), nor on behalf of sanctioned individuals or entities. Similarly, Joom Logistics requires sellers to comply with local consumer requirements, for example, labeling or notices in the recipient's language when required by law. On the fiscal side, since the entry into force of new regulations (such as VAT on online sales in the EU), Joom collaborates with its merchants to provide the necessary documentation (VAT numbers, etc.) and ensure applicable taxes are correctly paid upon import. Parcels handled by Joom Logistics are generally accompanied by all mandatory information for customs clearance (detailed content, value, origin, sender/recipient details), to avoid blockages. When goods cross the border, Joom Logistics works in concert with brokers or customs agents if necessary to expedite processing. Successful customs clearance is a key step in the delivery process: once parcels are cleared by customs, they can be injected into the local distribution network. In summary, Joom Logistics fully integrates regulatory and customs constraints into its service, offering sellers and buyers a solution where these complex aspects are managed in the background. This international logistics expertise allows products to be shipped worldwide while remaining compliant with each country's laws, which is essential for operating on a large scale legally and reliably.

Joom Logistics - Tracking statuses and international delivery services